No, I didn’t pay for Twitter followers. Do you really want extra Twitter followers who aren’t engaged and have no interest in the information you are sharing? We honestly didn’t understand the value of Twitter until we really started using it. As food and travel bloggers it was important to us to find an audience that would be able to make use of all of the content we were painstakingly creating. Otherwise, we’d be working on a scrapbook that was just for our own use.
Even though felt silly “tweeting” it became more and more addictive when my content was being shared. Like a little rewarding M&M for all of my efforts. And then, finding more Twitter followers became an obsession and honestly took up way more time than I’m willing to admit. I eventually gave up and just let my Twitter account dwindle. Until I started using Mass Planner.
I’ve used other programs to help me automate, like buffer for example, and still use it. And when I first began using mass planner thinking it would make life so much easier because I had heard it would be able to handle all of my accounts, I signed up immediately. And then almost gave up. Now that we’ve begun to master Mass Planner I see it as a game changer than can automate a lot of what I was doing and free me up to do more of what I love. Here is exactly what we do using Mass Planner to grow our twitter accounts and use twitter to promote our accounts. After setting it up, you can sit back and watch your followers and blog traffic grow. How spectacular is that?
Step #1 – Understanding How Mass Planner Works
Mass Planner is a powerful social media tool. It can schedule posts on social media and can even refresh your posts with fresh messages and images each time it posts your content on a new target account. It can also increase your followers on Twitter, Pinterest, Instagram and Tumblr. Read more about Mass Planner and how you can use it to automate and grow your social media presence.
Step #2 Invest in a Quality Virtual Server
Mass Planner only runs on Windows. So, if you have a Mac, you can’t just install it. But, you still have options. You can use a Virtual Private Server (VPS), which is essentially a Windows-based computer in the cloud. Even if you have a Windows laptop, you may want to think about using a VPS, however. For little (or no) cost, you can have a computer devoted solely to running Mass Planner, 24 hours a day.
Your first option is to use a free VPS, provided by Amazon. Mass Planner provides a full tutorial on setting up and configuring the free Amazon server. However, this server is only offered at no cost for one year, and we found some significant performance issue.
Your best option is to use a paid VPS. Mass Planner, depending on how many accounts you are planning to automate, doesn’t require a big, beefy server to run. After using the Amazon Web Services free option, we switched to a VPS provided by IWStack, and found the performance a huge step up. The best news? It costs us 0.48 Euro per day, or about 15 Euro per month.
Here’s our article about how to set up a VPS for Mass Planner so that you can have it working for you 24 hours a day.
Step #3 Use the Correct Settings
Mass Planner can be set up to automatically follow other users on Twitter. The program won’t follow a mass of users at once. It logs into your account, like you, scrolls the page, finds users under parameter that you have specified, and then logs out. If you have a virtual server, Mass Planner will do this 24 hours a day. Note: If you are just starting out and don’t have many followers, start by following a smaller number of users a day and increase the number as your account grows.
Step #4 Find Quality Follow Sources
In order to get an engaged following, it’s important to target users in your niche. You can do that by following people using specific keywords, following friends of target accounts (accounts that are similar to yours and have a large audience) are active on Twitter and have content in your language.
Sample Follow Source Settings
(Pro tip: Have 4 – 5 lists with 10 accounts to follow and switch them out every 4 days for the best results)
Step #5 Create a Scheduled Campaign
You can now start crafting tweets that promote your content or to get the message out about your brand. Using a scheduled campaign, you can create content that will be tweeted out on the schedule that you determine will be the most effective for your audience. The same content can be retweeted on a scheduled basis to keep your message alive. You can send it out on a daily, weekly or monthly basis per your choosing. You can find detailed instructions here.
Step #6 Spin!
Spin Syntax is one of my favorite functions in Mass Planner. Once you master it, you can send out the same message with different text and different images to target accounts. So you can, for example, write one tweet and send it out several times a day with fresh content. It saves a huge amount of time and keeps your content fresh. You can read more in our article about how to use the Spin Syntax feature with Twitter.
Step #7 Tweaks and Maintenance.
Finding the optimal settings for your account takes a little experimentation. Which makes sense since the program is acting just as you have directed. Once you find the correct settings and are meeting your goals, you can pretty much put your account on autopilot. But just like most computer programs we’ve found it best to restart it periodically to refresh the settings. We’ve also had best results when changing the target accounts use as sources for followers every few days.
Just kidding – there is no step #8, just sit back and watch your numbers grow.
We also use Mass Planner to repin on Pinterest, find quality accounts to follow on Instagram and to schedule posts on our Google+ and Facebook accounts.
You can find our articles about Mass Planner and some tutorials about how to use advanced settings here