Is it possible to put your Pinterest account on autopilot – and still get great results? Grow your followers, increase your engagement and get more eye-balls on your blog all using an automated program? Oh yes you can.
Many people are using Mass Planner solely to help them grow their twitter following. It’s a great program and it works well. Just set it up, sit back and watch your number of followers grow. But if you stop at that, you are shutting the door on some of the many features of Mass Planner that make it such a powerful tool.
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In this post I’m going to assume two things – that you are already a Mass Planner user. And second have decided to upgrade yourself to a virtual server (VPS). If you are using the free server from Amazon, likely your frustrated with how slow it is and have decided to just use mass planner for twitter following. For about $20 a month or less you can upgrade and use Mass Planner and forget about the frustrating delays. Then you can unlock all of the potential mass planner has to offer. I don’t typically gush about things, but now that I have freed up a few hours a day of unproductive time, its hard not to want to dance around a little.
Let’s take the Pinterest repinning function for example. If you spend time each day repinning, trying to remember whether you’ve pinned something to a group board you follow or load up a scheduler each week, you can save time with mass planner. Set it once, and forget it. But you will need a to do a few things to get yourself set up first. For many Pinterest users, you probably already have.
Step 1: Make sure that you have a Pinterest boards set up that only contain content that you want to promote. For example, I have one board that only has my travel related posts and one that has only my recipes.
Step 2: Make sure that you are following a few active group boards in the niche that you want to promote. Mass Planner will minimally repin to boards that you select once per day (more in another post about pinning using a campaign that will allow you to pin less frequently).
Step 3: Now make sure that your Pinterest account has been added to your social profiles in mass planner account. If you haven’t done that yet, you can find the video tutorial for accomplishing that here:
Step 4: Click on the tools section, find your Pinterest account, and go to the repin tab. There you should find a list of all of your current boards.
Step 5: Scroll to a group board that you want to add pins to at least once per day.
Step 6: Find the settings tab.
Here the most important two settings are asking how many times you want to repin per day, what time you want to pin and whether or not you want the program to double pin. Meaning add the pin more than once to the same board. If you have a large number of pins and are pinning to a very active board, allowing repins is probably a good idea. The opposite is true if you have a small number of pins and are pinning to a board with less activity.
Pro Tip #1: You can decide exactly when to pin to your boards. You can select a time frame (popular times are typically between 2:00 p.m. – 4:00 p.m. and 8:00 p.m. – 11:00 p.m.) Then click on “Randomize publishing times each day” and Mass Planner will choose a random time to pin within the time frame you have selected.
Pro Tip #2: If you don’t want to repin to your group board every day, click on “Randomize number of repins per day.” In the boxes that appear, if you select 0 – 1 pins per day, Mass Planner will randomly skip days, so you will be repinning 3-4 times per week.
Step 7: Next click on the “Sources” tab. Select “pin from boards.” In the space, cut and paste the URL for the board that you want to pin from. Make sure that you click the button that says “Add Board URLs” after you copied them into the box.
Step 8: Go back to the “Settings” tab, and click on “Start Auto Repin.”
Step 9: Repeat for all of your group boards.
As a bonus, it’s a good idea to use Mass Planner to pin from other popular boards to your own group boards. You can also change the settings to follow based on keywords, but the program gives better results when I am very selective about which boards I am pinning from. You can also, under settings, decide to repin only those very popular pins with a high number of likes.
Now you can spend your time doing what you do best – making fantastic content!
A few additional tips:
With Mass Planner, you can decide exactly when to pin. According to Pinterest research, the very best times to pin are between 2:00 p.m and 4:00 p.m. in your audience’s time zone. Good to know, but what if your specific target audience isn’t stay at home Mom’s? If you want to know for sure when your current audience is coming to your blog through Pinterest referrals, you can do that through Google Analytics. Here’s a custom report that you can add to your analytics so you can keep track and adjust your pinning strategy accordingly.
It will bring you to your Google Analytics account, then select the web page that you want to track and it will set up a report for you.
You can also track how Pinterest is driving traffic to your blog through Google Analytics by clicking on Acquisition > All Traffic > Channels and then inside the table click on Social > Pinterest.
There is also great information in your Pinterest Analytics that can tell you which is your most popular pin and board along with your audience demographics.
Check out our “latest news” section and find other pro tips for turbocharging your other social media account using Mass Planner.